據國外《媒體郵報》報道，雖然戶外廣告收入的增加主要是由於信息和移動相關廣告的增加，但2015年美國戶外廣告收入估計僅超過70億美元
，而2014年美國整體廣告支出接近1.412億美元。然而，不到2％的路邊廣告是智能化的，這表明智能戶外廣告市場才剛剛開始。戶外廣告應該如何做大做強

，開拓市場？

　　1.jianlihuwaiguanggaomeitidezhinengsiwei。shuzijishudefazhanheguanzhongshuzimeitijiechuxiguandebianhuashidehuwaiguanggaomeitideshuzihuazhuanxingchengweikenengerqieqiadaohaochu。guanzhongyijinruxinxibaozhashidai。zhegeshidaidexianeryijiandetezhengshiqiandu，yulehehudongcanyu。yuchuantongdehuwaiguanggaopinpaixiangbi，zhinenghuwaiguanggaomeitijuyougengduodehudongchuangyikongjian。zaicijichushang，huwaiguanggaomeitiqiyexuyaozaizhinengshidaijianlizhinenghuasiwei，jijiliyongshuzijishuweiguanggaozhutigonggenghaodekexuejiejuefangan
；從cong戶hu外wai媒mei體ti數shu字zi化hua轉zhuan型xing的de角jiao度du
，或huo將jiang新xin技ji術shu融rong入ru傳chuan統tong戶hu外wai媒mei體ti，或huo智zhi能neng戶hu外wai廣guang告gao媒mei體ti的de開kai發fa與yu應ying用yong，如ru液ye晶jing觸chu摸mo屏ping的de人ren機ji交jiao互hu技ji術shu，出chu租zu車che和he公gong交jiao車che的de普pu及ji，以yi及ji戶hu外wai廣guang告gao媒mei體ti中zhong的deAR，LBS和QR等新技術。該領域的應用為戶外廣告提供了新的活力和工業機會。

　　2.jiaqianghuwaiguanggaodehudongxing。chuantongdehuwaiguanggaozhuyaoshixianshigongneng，zhinengshidaidehuwaiguanggaoxuyaogengduodehudongtiyan。yanshiwengaoketigaorenzhidu，erhudongtiyanketishengpinpaigoumaiyiyuan
，genghaodilejiechanpingongneng。hudongshitiyanhuwaiguanggaobujinkeyidongyuanmubiaoquntidechenjinshitiyan，zengqiangpinpairenzhidu
，cujingoumaixingwei，haikeyizaiwangluomeitishangchuangzaobingduchuanbohekoubeixiaoying
，yinweiqidutedechuangzaoli，bingkuodahuwaiguanggao。yingxiangfanwei。yinci，zaitiyanjingjishidai
，zhinenghuwaiguanggaoxuyaogengduoyikaozidongganyingjishuhe3G/4G現代通信技術等新技術，為用戶提供一個全方位組合，不斷變化
，酷炫和互動的體驗形式。獨特。 。

　　3.使shi用yong大da數shu據ju來lai提ti高gao戶hu外wai廣guang告gao的de準zhun確que性xing。戶hu外wai廣guang告gao媒mei體ti公gong司si可ke以yi利li用yong大da數shu據ju技ji術shu獲huo取qu更geng多duo個ge性xing化hua的de用yong戶hu數shu據ju，如ru個ge人ren特te征zheng
，聯lian係xi人ren圈quan子zi，消xiao費fei水shui平ping和he消xiao費fei者zhe行xing為wei，從cong而er更geng準zhun確que地di規gui劃hua和he創chuang造zao戶hu外wai廣guang告gao
，更geng準zhun確que地di戶hu外wai合he作zuo廣guang告gao媒mei體ti。此ci外wai
，大da型xing互hu動dong戶hu外wai廣guang告gao觸chu摸mo屏ping，手shou機ji和he戶hu外wai廣guang告gao機ji的de結jie合he，為wei戶hu外wai廣guang告gao媒mei體ti公gong司si收shou集ji觀guan眾zhong數shu據ju提ti供gong了le便bian利li。戶hu外wai廣guang告gao媒mei體ti公gong司si還hai可ke以yi使shi用yong先xian進jin的de數shu據ju采cai集ji設she備bei進jin行xing自zi動dong數shu據ju分fen析xi和he大da數shu據ju采cai集ji處chu理li，從cong而er為wei廣guang告gao商shang提ti供gong更geng有you針zhen對dui性xing和he更geng成cheng功gong的de投tou資zi回hui報bao媒mei體ti策ce略lve。